As large corporations like Amazon, JPMorgan, and AT&T bring employees back to the office full-time, a new trend in workplace design is gaining momentum. What initially seemed like a potential solution to the growing number of vacant office spaces in cities around the globe—the push to fill these spaces—has led to an unexpected shift. Rather than opting for available office buildings, many companies are choosing to invest in higher-end, premium office environments. This growing trend, referred to as the “flight to quality,” is reshaping the commercial real estate landscape.
Understanding the Flight to Quality
Despite the surge in empty office buildings, particularly older spaces (Class B and C), many companies are bypassing these options. Instead, they are willing to pay more for top-tier office spaces, typically labeled as Class A or Trophy buildings, which offer superior amenities, prime locations, and convenient access to public transportation. As the demand for these premium spaces increases, businesses are realizing that investing in quality is more important than simply filling vacancies.
According to Janet Pogue McLaurin, Gensler’s Global Director of Workplace, the pandemic provided a rare opportunity for businesses to upgrade their office spaces. Whether companies were reducing or expanding their physical footprint, they saw the value in moving to better-quality buildings and more desirable locations. This trend has continued to accelerate, as businesses understand the long-term benefits of choosing high-end office environments.
Why Building Quality Matters
What’s behind this growing demand for premium office spaces? According to Gensler’s 2024 Global Workplace Survey, there is a strong link between office building quality and employee performance. Workplaces in high-quality buildings are more likely to foster a positive and productive work environment. These spaces not only support collaboration but also enhance employees' overall work experience, which ultimately benefits the company as a whole.
The survey revealed that employees in high-quality office buildings report stronger feelings of pride, commitment, and loyalty to their company. They are also more likely to recommend their company as a great place to work. This suggests that the quality of the building itself plays a major role in shaping employee satisfaction and retention.
Meeting the Expectations of Modern Employees
Today’s workers have higher expectations when it comes to their work environment. While they still need functional spaces for focused work and collaboration, the modern office must also support flexible, hybrid work setups. Employees are looking for a workspace that adapts to different work styles—whether it’s for in-person collaboration, virtual meetings, or deep concentration.
However, in today’s work culture, an effective workspace isn’t enough on its own. Employees also want an inspiring and motivating experience. They seek environments that make them feel valued and emotionally connected to the organization. Premium office buildings often cater to these needs, offering a balance of functionality and a sense of community. These buildings are typically located in vibrant neighborhoods that offer access to amenities, dining, and entertainment, all of which contribute to an enhanced work experience.
The "Flight to Experience"
The growing importance of workplace experience goes hand-in-hand with the flight to quality. Workers today are not just searching for functional spaces—they’re seeking an experience that makes them feel inspired, engaged, and connected to their company. Premium office environments offer more than just physical space—they foster emotional connections and help employees feel motivated to do their best work.
In the experience economy, employees expect more than the standard workplace. They want environments that go beyond the basics and offer unique experiences. These spaces are designed to be beautiful, welcoming, and inclusive, inspiring employees to think creatively and work collaboratively. Companies are recognizing that an exceptional office environment can set them apart in a competitive market, helping them attract and retain top talent.
The Takeaway: Quality Over Quantity
The shift toward premium office spaces is reshaping the future of work. As companies increasingly recognize the value of high-end office environments, it’s clear that quality and experience are now paramount. Businesses are investing in spaces that not only enhance employee well-being and productivity but also create a culture that values the work experience.
As the demand for quality office spaces continues to rise, it’s evident that the workplace is no longer just a place to get things done. It’s a key factor in creating a positive, inspiring, and engaging experience for employees. In the years ahead, we can expect to see even more companies prioritize exceptional spaces that foster innovation, collaboration, and long-term success.
